#UNVEILED TV SERIES#
#UNVEILED TV TV#

Our revolutionary processor on Sony BRAVIA XRв„ў TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Cognitive Processor XRв„ў: Take vision and sound to the next level with Cognitive Processor XRв„ў.

#UNVEILED TV TV#

Additionally, Sony's BRAVIA CAM can recognize when viewers are no longer in front of the TV and dim the display to conserve energy. By using SORPLAS в„ў, we've increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use in TVs by up to 60%, which equates to approximately 140,000,000 compact discs. With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLASв„ў. Sony's ' Road to Zero' global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored. This year, Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognizes where users are sitting and optimizes the picture and sound accordingly. 'It is through working with our partners and the creators themselves that we can support their vision and deliver that to the consumer.'

By leveraging our product innovation and the creative community, we bring that to life,' said Neal Manowitz, President and Chief Operating Officer, Sony Electronics Inc. 'Sony's purpose is to fill the world with emotion, through the power of creativity and technology.

'With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience.' 'Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection,' said Tyler Ishida, President of Consumer Business Group, Sony Electronics Inc. All 2022 BRAVIA XR televisions will also be designated 'Perfect for PlayStationВ®5', which includes two PS5В® exclusive features вЂ“ Auto HDR Tone Mapping and Auto Genre Picture Mode. Additionally, Sony's new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the filmmaker's original vision. Together with Netflix, we've released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users' favorite shows and films look like the creator intended, under any conditions. The lineup also includes new features that customize and enhance at-home entertainment. When watching movies, viewers can experience our enhanced Acoustic Surface Audio+в„ў for OLED models and Acoustic Multi-Audioв„ў for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience. These new innovations help us deliver the best and most immersive viewing experiences, authentically delivering the creator's true intent. With millions of individual, self-illuminating pixels, the A95K delivers more colors than ever before for an entirely new viewing experience. The Cognitive Processor XRв„ў also powers our A95K's new OLED (QD-OLED) panel with XR Triluminos Max, which delivers our widest color palette and reproduces naturally beautiful shades and hues. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights.

#UNVEILED TV SERIES#

Powered by Cognitive Processor XRв„ў, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness.

Unveiled tv